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For real estate agents

MLS listing descriptions, with a Fair Housing wording check

Agents HQ gives you a Listing Writer agent, plus 15 more for leads, showings and follow-ups. Give it the property details and photos, and it writes MLS remarks, a longer description, a feature sheet and social captions, describing the property, not the people who might buy it.

$49.99One-time · no subscription

Founding price for the first 50 customers. Then $79.99.

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  • Windows 10 and 11
  • One-time purchase
  • Bring your own AI key
  • Free 3-day trial
Listing Writer

MLS remarks: 3 bed, 2 bath ranch, new roof 2024, fenced yard, 0.4 mi to the train

Single-level living on a quiet, tree-lined
street. This 3-bedroom, 2-bath ranch has
an open kitchen and dining area, a new
roof (2024) and a fully fenced backyard
with a patio. The primary suite has its
own full bath. Attached garage with
storage. About 0.4 miles to the train
station and close to shops and parks.
Schedule your showing today.

An example of the kind of draft it writes. Yours uses the details you give it; anything missing gets a placeholder.

What it writes

  • MLS public remarks, cut to your MLS's character limit
  • A longer description for your website and listing portals
  • Feature sheets and room-by-room highlights
  • Social captions for new listings, open houses and just-sold posts
  • A wording review of any draft, yours or the agent's, flagging phrases that could raise Fair Housing concerns

See all 16 agents on the Agents HQ for real estate page.

What makes a good MLS listing description

  • Lead with the strongest feature. The first sentence shows up in previews and search results. Make it the yard, the view, the renovation or the location.
  • Be specific. "New roof (2024)" and "0.4 miles to the train" beat "updated" and "convenient".
  • Walk through the home in order: main living areas, kitchen, bedrooms, baths, outdoor space, garage and storage.
  • Stay accurate. Only claim what you can back up. Square footage, schools and lot size should come from your MLS data, not a guess.
  • Fit the limit. Many MLSs cap public remarks at a set number of characters. Ask for a version under your limit, and a longer one for elsewhere.
  • End with a next step, like a showing or an open house date.

Fair Housing wording: describe the property, not the buyer

The Fair Housing Act prohibits advertising that indicates a preference or limitation based on race, color, religion, sex, disability, familial status or national origin, and many states and cities protect more groups. The safest habit is to describe the home and its features and leave out who it's "perfect for".

Instead ofTry
"Perfect for families" / "great for empty nesters""Three bedrooms and a fenced yard" / "single-level living"
"Ideal for young professionals""10-minute walk to the commuter rail"
"Walking distance to St. Mary's church""Near shops, parks and the town center"
"Exclusive neighborhood" / "safe area""Quiet, tree-lined street"
"No wheelchairs" / "not for disabled buyers"Describe the access: "three steps to the front door"
"Bachelor pad" / "man cave""Open studio layout" / "finished basement den"

Examples only, not legal advice. Your MLS, broker and local law have the final say; ask your broker when in doubt.

How the Fair Housing wording check works

The Listing Writer's instructions tell it to write descriptions that are vivid, accurate and fair-housing compliant. To check a draft, paste it in (from you, a seller or a past listing) and ask: "Review this for Fair Housing wording and suggest neutral replacements." It lists any phrases that describe people instead of the property and offers rewrites.

It's an AI review, not a guarantee. It helps you catch common problem phrases before your broker or MLS does, but you're still responsible for what you publish.

From listing to closing

The rest of the real estate team picks up from there: the Lead Responder answers inquiries, the Showing Scheduler plans routes and confirmations, the Open House Host writes promo posts and follow-ups, and the Transaction Coordinator builds checklists from contract dates. Agents HQ is a one-time purchase, $49.99 for the first 50 customers, then $79.99, and runs on your Windows PC with your own AI key. Start with a free Gemini key, or read about AI agents for small business and visit the home page.

Questions

Good to know

Will it make up details about a property?

It's told not to. The Listing Writer uses only the details and photos you give it, plus your About your business info, and anything missing gets a clear placeholder. Check every listing before it goes live.

Can it write to my MLS's character limit?

Yes. Tell it the limit in the task, for example "public remarks under 1,000 characters", and ask for a longer version for your website too.

Does it post to the MLS?

No. It drafts the description on your PC and you paste it into your MLS, CRM or website.

Is the Fair Housing check legal advice?

No. It's an AI review that flags common problem phrases and suggests neutral wording. Your broker, your MLS rules and local law have the final say.

Can it use listing photos?

Yes. Attach photos and agents on Claude, ChatGPT, Gemini or Grok look at them while writing. Only describe what you can confirm in person.

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